FIELD x SEA x GF Smith
Интересен проект с участието на SEA Design, моите любимци от FIELD, които съм хвалил и преди, и техния благороден клиент GF Smith, чиято дейност в последните сто години е производство и дистрибуция на един от най-важните ресурси в сферата на дизайна – хартията.
Over the course of the last 15 years digital technology has been quietly revolutionising the print industry. Yet the limited potential of early digital equipment to handle a variety of quality papers hasn’t always lived up to a paper specifiers expectations. Recent advances have seen new digital presses handle a huge variety of textures, colours, recycled papers and non-paper-based substrates.
GF Smith approached us to create a Digital paper promotion to showcase their expansive portfolio of digital papers, as well as, the technological potential of the latest digital presses.
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Without the restrictions posed by plates on lithographic machines, one of the most exciting possibilities offered by digital print technology is ‘personalisation’ or ‘variable imaging’ — allowing for unique prints to be produced from an established document framework. With that in mind we worked with digital artists FIELD to create a series of 10,000 unique abstract digital illustrations, drawing inspiration from the micro details of paper fibres.
Generative processes combined code with pre-determined colour palettes. The vibrance, colour and shapes of the resulting illustrations were caught in the dynamic digital print medium. Each highly detailed image shows a glimpse of the digital sculpture – but it’s entirety remains hidden.
We worked closely with Pure Print to produce all the elements of the swatch. Each sleeve was composed using an RGB variable data publishing workflow; a fusion of a 10,000 record CSV database, our Indesign layout and FIELD’s stream of unique digital illustrations. To reproduce each illustration’s on-screen vibrancy and saturation, the files were directed to a high-performance Production Pro RIP which converted each illustration from sRGB to a press profiled CMYK colour space. The final sheets were printed on Naturalis Absolute White Smooth 330gsm in CMYK from two HP Indigo 7500 digital presses, printing a classic 175 screen.
