Black Umbrella
My Orange Box, Ню Йорк, са спретнали адски стилна корпоративна идентичност за фирмата Black Umbrella (Черен чадър), която се занимава с доста любопитен и типично американски бизнес… краят на света и неговите по-леки производни, като изготвя лични бедствени планове за семейства, двойки или единици.
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Black Umbrella builds practical, efficient disaster plans for individuals, couples and families. The client chose the name umbrella for its symbolism of protection. We wanted to build upon the idea. As most of their services are for an individuals’ or families’ home, we used the outer shape of an umbrella as a shield for the house. The logo can be used on its own or can be combined with a complex grid which represents the intricate network of connections and services.
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